YouTube for Artists
OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: CULTURAL FESTIVAL | MARKET: AUSTIN, TX
Synopsis: I was enlisted to create a dynamic cultural experience during SXSW showcasing YouTube's upcoming "YouTube for Artists" feature. Held at the iconic Coppertank downtown, 16 bands played over two days followed by a private event for YouTube creators and VIP's. Performers included Future Islands, Marina and the Diamonds, The Weeknd, The War On Drugs and Snoop Dogg to name a few.
