South By Southwest
OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: CULTURAL FESTIVAL | MARKET: AUSTIN, TX
Synopsis: For another year at SXSW, I partnered with YouTube Music to host a 3-day artist and industry event to celebrate and invest in the artists' success. In the center of downtown Austin at the historic Coppertank, We collaborated with Sparks to promote YouTube Music's newly launched app through an interactive data viz display. The event hosted 18 live performances with a wide range of talented musicians, both newly discovered and well established. Among the many performers were Future and Jamie XX. The space also included artistically built angular walls made from raw wood and wheat pasted artist posters to honor the talent of the artists performing.
