OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: CULTURAL FESTIVAL | MARKET: AUSTIN, TX
Synopsis: I partnered with YouTube Music for a third consecutive year to host a 3-day artist and industry event to celebrate and invest in the artists' success. In the heart of downtown Austin, guests embarked on a musical journey at the YouTube at Coppertank venue that featured the hottest artists of the year, including Solange, Maggie Rogers, Migos, and Rae Sremmurd.