Girl
OBJECTIVE: STRATEGIC PARTNERSHIP | CLASSIFICATION: MARKETING CAMPAIGN | MARKET: LOS ANGELES, CA
Synopsis: To build on the hype of GIRL, I partnered with YouTube Music and Maren Morris to host an intimate Q&A, album preview and meet and greet at the YouTube studio in New York. Transforming the space with touches of the album artwork, guests were invited to take polaroids to capture the moment and write personal messages to Maren on a custom chalkboard wall.
