The Sound that Changed Hip Hop Forever
OBJECTIVE: STRATEGIC PARTNERSHIP | CLASSIFICATION: MARKETING CAMPAIGN | MARKET: LONG BEACH, CA
Synopsis: YouTube Originals activated at the Summertime in LBC music festival promoting the premiere of their documentary “GFUNK”. Attendees waited in line to take a photo in front of a mock of Long Beach’s 21st and Lewis next to a 65 Impala . Brand Ambassadors passed out branded “GFUNK” lighters, movie posters, and Afters ice cream vouchers for a free scoop of their popular flavor, Milk & Cereal.
