Truly Fruit Lab
OBJECTIVE: PRODUCT DEMONSTRATION | CLASSIFICATION: CULTURAL FESTIVAL | MARKET: LOS ANGELES, CA
Synopsis: Brought the Truly Fruit Lab to life in a strategic partnership with Truly Hard Seltzer. This innovative bar seamlessly integrated the essence of the Truly brand with the overarching theme of ComplexCon, "Future Made Physical." The activation was meticulously designed to captivate and attract attendees with its visually stunning elements, ensuring it stood out from afar and caught the attention of all who encountered it.
