Lifecycle
OBJECTIVE: PRODUCT AWARENESS | CLASSIFICATION: AWARENESS EVENT | MARKET: SF/LOMPOC/LA
Synopsis: AIDS/LifeCycle is a week-long bike ride from San Francisco to Los Angeles, taking place along the beautiful California coast. The purpose of this event is to raise funds and create awareness for the ongoing battle against HIV/AIDS. Participants got to enjoy the breathtaking scenery while immersing themselves in this transformative experience. Various production and creative elements, such as logo designed step and repeat, team scheduled shoots, and individual photo finishes were organized to capture and document the journey. All these moments were then instantly shared and stored on Microsoft's OneDrive technology, allowing each participant to relish and share their memories.
