ColourPop

OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: CO BRAND PARTNERSHIP | MARKET: LOS ANGELES, CA

Synopsis: Partnered with ColourPop to celebrate the launch of their collaboration with Hello Kitty at Pour Vous in Hollywood. An immersive “doll house” experience was activated both inside and outside of the venue. Upon arrival, guests received an oversized Hello Kitty bow and were greeted with macaroons and themed cocktails. Acrobatic dancers hung from the ceiling while performing and even Hello Kitty herself made an appearance! Live floral walls transformed the outside into a Hello Kitty adventure. The night was filled with perfect photo opportunities thanks to the victorian style furniture, claw game machine with Hello Kitty plush toys, and a decorated oversized swing. Guests also received a goodie bag filled with the new ColourPop x Hello Kitty makeup collection!