Artist Lounge
OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: ARTIST COMPOUND | MARKET: INDIO, CA
Synopsis: Partnering with YouTube Music, A mid-century desert oasis was created and programmed in the Artist’s Only Compound at Coachella. A-listers, influencers, and creators flocked to the activation for cold brew, popsicles, and air conditioning. Celebs and talent used the hub to connect, create live content, and take breaks between sets.
