GilletteLabs
OBJECTIVE: PRODUCT DEMONSTRATION | CLASSIFICATION: CULTURAL FESTIVAL | MARKET: LOS ANGELES, CA
Synopsis: Designed and produced a footprint for Gillette's new GilletteLabs products at ComplexCon. The event featured product demonstrations, interactive exhibits, and exclusive discounts, as well as a barbershop area where professional barbers offered free shaves using Gillette products. Artist Joshua Vides provided creative direction for the booth's aesthetic design.
